Questionnaire - Film Marketing
Interview - Film Exhibition
For the questionnaire I shall do 6 questions on film marketing and have 10 people to answer them. This will be the quantitative part of the research. I shall ask them these questions:
Where do they find out about the films they watch?
-TV Trailer -Magazine Interviews -Radio Interviews -Word Of Mouth
-Reviews -Listings in Newspaper -Websites -Billboards
What attracts them to watch a film after seeing the trailer?
-Actor/Actress -Director -Genre Of Film -Date Of Release
What attracts them to the films they watch?
-Trailer -Actor/Actress -Director -Genre Of The Film -Good Reviews -TV Interviews -Radio Interviews
If they wanted to find out if a film out if a was worth watching or not what would
be the first place they would check?
-Website Review -Friend's Opinion -Newspaper/Magazine -Word Of Mouth -Interviews
What is the best way to advertise a film to people of your age?
-Internet -Radio -Television -Newspapers/Magazines -Word Of Mouth -Interviews
How much money do you think is spent on advertisement of a film?
-10% -20% -30% -40% -50% -60% -70% -80% -90% -100%
For the interview I will ask one person a series of questions about Film Exhibition. This will be qualitative part of my research. They will be based on how they access films.
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